On October 7, 2019, AIRPRO GHANA LIMITED, the Ghana factory of NINGBO BORUI FRAGRANCES GROUP CO.,LTD, was officially completed in Accra, Ghana. This is another important move in the group's globalization strategy. After the orderly selection and recruitment of personnel, the local work team was also formed and gradually stepped onto the right track.
In order to expand the local brand awareness, the Ghanaian team participated in the first Ghana Accra Automobile Exhibition after careful preparations. Airpro as an automotive supplies brand attended the Wheels Expo (Tire Expo) held from November 29 to December 1 , And got the opportunity to display products in the main exhibition hall. Ghanaian team took full advantage of this opportunity to interact with consumers through activities such as issuing leaflets and on-site promotion and consultation , attracting many consumers to stop at the scene, and finally successfully expanded a certain scale of new Airpro user groups. Airpro's unique brand image and outstanding performance at the exhibition also attracted the attention of local media. The local radio station specially conducted interviews and reports on this, which proved the success of this exhibition.